Mathubhumi launched an innovative viral campaign, a docu- drama - Lost In Bangalore.
It emphasizes the power of a real newspaper by depicting a true incident which happened in Bangalore during March 2009
Lost in Bangalore
Mr C.S Govindapillai,a 78 year old retired Munsiff who had gone to Bangalore to attend his youngest sons housewarming ceremony, stepped out to buy some medicines and got lost in an incredible twist of events. It traces his traumatic experiences and in the end reveals his almost miraculous escape from being never found again in a city as huge as Bangalore.
The docu-drama was shot for Mathrubhumi by Ashique Abu and crew in actual locations and took almost 6 days to complete.Scripted by Venugopal.R.Nair-Creative Director,Maitri advertising works the camera was wielded by Shyju Khalid and background score set by Bijibal.
The
video was promoted through various social mediums like Yuvog.com, you tube, Face
book etc. The video was uploaded on 11th November 2011. The film created tremendous results in social
media. It resulted more than 1500 video sharing
in face book within 3 days of it’s
upload. Film also got great response in
YouTube. 960 viewers watched movie within three days in YouTube .
This video has found its way into a large number of malayalee hearts ( with even more than 2000 shares in face book). It also found its way into facebook pages of “kerala lifestyle” which has got tens of thousands of followers and also “”first post” a video site promoted by tv 18.
This video has found its way into a large number of malayalee hearts ( with even more than 2000 shares in face book). It also found its way into facebook pages of “kerala lifestyle” which has got tens of thousands of followers and also “”first post” a video site promoted by tv 18.
Scenes from Lost in Bangalore
