Akshaya Tritiya - An Auspicious Day for Gold Business

Akshaya in Sanskrit means ' Never diminishing'. Akshaya tritiya is one of the most auspicious day for Hindus. It is believed that any venture initiated on these day shall continue to grow and will bring prosperity. Since the word is associated with 'never diminishing', Jeweleries and bankers finds it as an opportunity to push the consumers to their shop. this year sales of gold during these special day boosted to 40% ( sales where far better than the last year) . decline of gold price over Rs 200 per 10 gram helps to achieve good sales. This year the expectation was aroud 15% - 20% growth. but the return was more than that. Almost all jewelers came forward in advance to celebrate this year's edition of akshaya trirtiya fest.

Josco Jewellers one of the leading jewellers in the region came up with gifts and cash discounts for purchase for the their customers during the day. Alappatt Fashion Jewellery offered a gold coin for every purchase. they also offered special gifts for first 101 customers.

Another leading jewelery group TBZ also offered a gold coin for the purchase of gold and every carat of diamond jewelery.

One of the Greatest offer was from Bhima. They organized various programmes during the day. one of the major attaction was their akshaya tritiya collection which consists of pure gold jewellery. they also introduced various schemes for wedding parties. during the day of akshayatritiya,Bhima unveiled their renovated showroom. also they brought akshaya tritiya special gold coins blessed at Chottanikkara temple.

50% of India's gold consumption is in Sothern region. of that, 30% is accounted for by Kerala. There are at least 100 big jewellery businesses in Kerala having a stock of 35 kg at any given time. On a normal day, normally sales happened in a range from 100 gm to as much as 10 kg. There were also have been rare instance of sales touching 22 kg on a single day.