The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

Doritos® - Dog Park -- Crash the Super Bowl 2012 Finalist

Flash Fans: 2012 Budweiser Official Big Game Commercial

A Fairy Tale Recreated by Ad People

Play Station ad on Sleeping Beauty (2008)

                                                                  K-fee print ad

Sleeping Beauty and Mahabali for Mathrubhumi

Jayalakshmi Silks moved to Lowe Lintas

The Kochi-based readymade textile retailer Jayalakshmi Silks, has assigned its creative duties  to Lowe Lintas India and  media duties to Lintas Media Group. Prior to this development, the account was handled by Kerala-based local agencies. While Media Expressions was the incumbent on the media duties, the creative was handled by Team One. The Kerala  retailer giant plans to spend Rs 20-25 crore annually on its advertising, primarily led by television, on Kerala-based TV channels.


(courtesy - afaqs.com) 

A Day in the Life of Kerala !

 On 1st Feb, a morning news paper in Kerala was delivered by Elephants, Kalaripayattu warriors, boatmen etc , instead of newspaper boys across the state. It was the day world's largest English Daily was launched  in 10 cities of Kerala. The publication's Kerala edition is printed in 10 different locations across Kerala : Thiruvananthapuram, Kollam, Allapuzha, Kottayam, Ernakulam, Thrissur, Palakkad, Malappuram, Kozhikode and Kannur.

The launch campaign was worked out by JWT lead by Senthil Kumar ( National Creative Director, JWT )which includes print, radio, outdoor, digital and on-ground activities.

                                                                     Print ads during the launch of TOI in Kerala

On the day of launch, the delivery of the news paper was handled by elephants, boatmen, fishermen etc.   at 6 am, 300 newspapers were handed over per elephant and boatman in bundles of 50 each, which were hung on back of the elephant and then the elephant guided by its mahout moved to the nearest residential areas to deliver the TOI newspapers, house to house. 

                                                                 Avial Song - Suprabadhakali during Times launch

                                       Elephants delivering TOI door to door on the first day of the publication's launch

                                             
                             
   

Strategic Alliance with Mathrubhumi


As a part of their entry in Kerala, Times joined hands with Kerala's most trusted newspaper Mathrubhumi to deliver a unique experience to highly literate readers. Two news paper are printed and
distributed together across kerala at a competitive combined price. the subscriber can be able to save
around Rs. 50/- monthly.  also both newspapers are working together to introduce attractive packages for
advertisers. the alliance has been communicated with the tagline "Yathatha Sauhrudathinte Shakthi". (The Power of Real Friendship).as Mathubhumi's tag line - Yathartha Pathrathinte shakthi ( The Power of  Real News Paper) has been familiar to public.  TOI -Mathrubhumi alliance has been communicated through print ads, graphic tvcs, out-of home communications like Bill board, small boards etc. Creative duties are handled Kochi based Maitri Advertising works.

The Amazing Everyday !

Nokia lumia launches it's Windows based application smart phone on December. Nokia claims that their new handset with windows application is the combination of stylish hardware with the best in stylish software. As a part of their launch in India, Nokia unveiled an integrated campaign with the creative concept ' The Amazing Every Day' which highlights phone's main components like communication, Internet and applications. the campaign reinforce people to make their everyday routine activities amazing.

Amazing every day - TVC

The campaign includes a tv commercial which showcases some extra ordinary moments possessed by people during their routine works. also there were certain ground activities held at metros and Mini Metros in India with an amazing flash mobs in Delhi, Mumbai, Bangalore & Hyderabad.

'Amazing' flash mob at malls

Zania during the launch of Nokia Lumia

Another ground activity included a flash cricket were a celebrity cricketer springs a surprise created in a field inside the mall. a shorter version of cricket played with consumers.

During the Christmas, Harbhajan played flash cricket with visitors at Delhi.There were also a luxury helicopter ride for consumers in Bangalore, Hyderabad and Chennai.

Also, there were exclusive premiere for pre-bookers with tennis star Sania Mirza at Ambience Mall in Gurgaon late on Thursday.

Muralidharan Playing flash cricket in Chennai

Apart from external marketing activities, Nokia conducted Internal promotion for their product among their employees. A giant nokia life - size lumia placed on the Nokia offices and the employees were asked to tap on it and to get attractive gifts. 12th December was trated as WOW monday for Nokia employees.