Diesel Island National Anthem

Title:	ANTHEM
Advertiser/Client:	DIESEL
Product/Service:	CLOTHING COLLECTION
Entrant Company:	SANTO Buenos Aires, ARGENTINA
Advertising Agency:	SANTO Buenos Aires, ARGENTINA

Cannes Lions Winners 2011 (Press)

Grand Prix
Title: HEAVEN AND HELL

Advertiser/Client: SAMSONITE
Product/Service: SUITCASES
Entrant Company: JWT SHANGHAI, CHINA
Advertising Agency: JWT SHANGHAI, CHINA

Press lions - Gold

Advertiser/Client: VOLKSWAGEN NUTZFAHRZEUGE
Product/Service: VOLKSWAGEN REAR ASSIST
Entrant Company: GRABARZ & PARTNER Hamburg, GERMANY
Advertising Agency: GRABARZ & PARTNER Hamburg, GERMANY

Press lions - Gold

RESPONSIBLE DRIVING
DDB ARGENTINA Buenos Aires
ARGENTINA

Press lions - Gold

Advertiser/Client: RECKITT BENCKISER
Product/Service: SHIELDTOX NATURGARD INSECT REPELLENT
Entrant Company: EURO RSCG BANGKOK, THAILAND
Advertising Agency: EURO RSCG BANGKOK, THAILAND

Press lions - Gold

Press lions - silver

Advertiser/Client: KRAFT FOODS
Product/Service: HALLS XS
Entrant Company: JWT ARGENTINA Buenos Aires, ARGENTINA

Press lions - Bronze

Advertiser/Client: MARS CHOCOLATE FRANCE
Product/Service: CELEBRATIONS
Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency: CLM BBDO Boulogne-Billancourt, FRANCE

Press lions - Bronze

Title:	IRAQ
Advertiser/Client:	MARCA BRASIL NEWSPAPER
Product/Service:	NEWSPAPER
Entrant Company:	DDB BRASIL São Paulo, BRAZIL
Advertising Agency:	DDB BRASIL São Paulo, BRAZIL

Press lions - Bronze

Advertiser/Client:	ACTIVE LIFE
Product/Service:	ACTIVE LIFE MOVEMENT
Entrant Company:	LATINWORKS Austin, USA
Advertising Agency:	LATINWORKS Austin, USA

Direct Mailers (World wide)

MODhair - musicbox comb

MODhair is the Rome Rock 'n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb

Advertising Agency: Y&R, South Africa

Executive Creative Directors: Liam Wielopolski

Creative Director: Brian Ferns

Released- February 2011

Mc Donald's Made on the Spot

Onion calender

Advertising Agency: Serviceplan, Germany

Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad

Copywriters: Nicolas Becker, Tom Hauser

Art Directors: Christian Sommer/ Ivo Hlavac, Sören Porst

Account Supervisor: Lena Inderwiesen

Photography: Layoutsatz 2000

Production Company: Pinsker Druck & Medien

Agency Self Promotion by RAPP Colombia, Bogotá, Colombia

Advertising Agency: RAPP Colombia, Bogotá, Colombia

Creative Director / Copywriter: Pablo Castro

Art Director: Yesid Suárez

Planning: Ana María Lozano

Production: Eliana Álvarez

Released: January 2009

The Ciência Viva project, Portugal

The Ciência Viva project was created to make science and technology closer to the Portuguese people, through a vast network of centers all over the country. The most important for the public, is the Pavilhão do Conhecimento/Pavillion of Knowledge. It is an interactive museum that aims to show just how fun and interesting science is in all of its variants. There you can feel, touch and explore it, in an area full of extraordinary experiences. The agency was asked to create a Christmas postcard for the Pavilhão do Conhecimento to wish Merry Christmas to all of the European partners. To be able to do that, the idea had to be simple, interactive and in the end, surprising. the Periodic Table of the Elements as an inspiration was used. By manipulating the order of its elements agency was able to create a hidden message, that after a few light exposure was revealed by glowing in the dark. It was possible to wish a Merry Christmas and illustrating just how much science can there be in one simple experience.

Nor burn Model Aircraft

Advertising Agency: Rethink Communications, Vancouver, Canada

Creative Director: Ian Grais, Chris Staples

Art Director: Jeff Harrison

Producer: Sheila Santa Barbara

Published: August 2010

Bavaria Pilsner Beer: Book

Men are from Bars. Women are from Venus

The Credit Counselling Society , Canada.

The Credit Counselling Society is a registered non-profit service based in Vancouver and since opening in 1996, have helped over 180,000 people in Western Canada.

Advertising Agency: Rethink, Vancouver, Canada

Creative Directors: Chris Staples, Ian Grais

Art Director: Carson Ting

Diesel - Tears of Joy

Nestle Alpino - Chocolate and Game

Hundai

agency - Innocean

LifeLine - Jigsaw puzzles

Agency - Ogilvy & Mather

It's a Boy - DM

Surfrider Foundation, Brazil.

The rubbish that is thrown into the ocean eventually returns.

Advertising Agency: Script, Rio de Janeiro, Brazil

Creative Director: Ricardo Real

Art Directors: João Paulo Medeiros e Thiago Manhães

Copywriter: Felipe Machado

Film Production: TCO Filmes

Akshaya Tritiya - An Auspicious Day for Gold Business

Akshaya in Sanskrit means ' Never diminishing'. Akshaya tritiya is one of the most auspicious day for Hindus. It is believed that any venture initiated on these day shall continue to grow and will bring prosperity. Since the word is associated with 'never diminishing', Jeweleries and bankers finds it as an opportunity to push the consumers to their shop. this year sales of gold during these special day boosted to 40% ( sales where far better than the last year) . decline of gold price over Rs 200 per 10 gram helps to achieve good sales. This year the expectation was aroud 15% - 20% growth. but the return was more than that. Almost all jewelers came forward in advance to celebrate this year's edition of akshaya trirtiya fest.

Josco Jewellers one of the leading jewellers in the region came up with gifts and cash discounts for purchase for the their customers during the day. Alappatt Fashion Jewellery offered a gold coin for every purchase. they also offered special gifts for first 101 customers.

Another leading jewelery group TBZ also offered a gold coin for the purchase of gold and every carat of diamond jewelery.

One of the Greatest offer was from Bhima. They organized various programmes during the day. one of the major attaction was their akshaya tritiya collection which consists of pure gold jewellery. they also introduced various schemes for wedding parties. during the day of akshayatritiya,Bhima unveiled their renovated showroom. also they brought akshaya tritiya special gold coins blessed at Chottanikkara temple.

50% of India's gold consumption is in Sothern region. of that, 30% is accounted for by Kerala. There are at least 100 big jewellery businesses in Kerala having a stock of 35 kg at any given time. On a normal day, normally sales happened in a range from 100 gm to as much as 10 kg. There were also have been rare instance of sales touching 22 kg on a single day.

Desh Ka Asli Fan

V-Guard Fans enters the outside Kerala Market with their first ever campaign ‘Desh Ka Asli Fan’. A TVC have been made as a part of the campaign, conceptualized by Maitri advertising works and the film was made by think pot films, which is currently aired during Ipl matches. The tvc was ideated in the background of a polling booth. The campaign conceptualized on the basis of social happenings like fake voting etc.

the TVC have been created with the emotional root in order create good recall in the mind of target group. The fan market in India consists of ceiling fans (which have dominant share), table fans, pedestal fans, wall fans and exhaust fans and manufacture special purpose fans for industrial applications.

The Indian market is estimated at 2.5 million fans per month and it is growing at about 10% per annum.

India has large number of manufacturing plants located across the country and producing world class fans. V- Guard group, one of the foremost corporate group in Kerala is recently only know all over India and V-guard fan is a new entrant in a high penetrated market and is very competitive Industry consisting of huge players with big brand names like Bajaj, Havells, Usha, Crompton etc. V-Guard launched a range of hi-tech pedestal fans with different features like mosquito repellent feature, temperature sensor, and they also launched pedestal fans ‘Chrommax Deluxe’ with the feature of timer. Orient PSPO etc.

The Industry also consist of a lot of unorganized players. Low technology manufacturing process, quality norms, lower overheads and tax evasion methods have enabled the un-organised sector to gain larger share of the market by ensuring a significant price difference

Inorder to Improve the market share, Havells also promoted their fan segment aggressively with a new campaign. the campaign launched during the summer season where people tend to use any resources avilable as their fan ( weaving newspaper or any thing ). three roots have been conceptualized.

a person in the office using news paper as 'fan' to get rid from heat and suddenly a group of journalists surrounded him and request not to waste their effort by shifting the use of their 'end result' as a source of revealing heat. The campaign has been communicated wisely, directly and possess clarity. Instead of a product specific communication, these two campaigns focused on great recall in the mind of consumers.

whenever a consumer think of buying fan, they will either go for the recommendation of electrician or salesman. but havells conceptualized a root with the idea that, Havells must comes to the mind of those who ever think of buying a fan. apart from the ad promotions, they are manufactured with attractive designs. Havells fans also launched high efficient energy saving fans. Now 25% of the havells revenue comes from the consumer electronic business.

Super Bowl Advertising

pepsi max - super bowl 2011 commercial

Super bowl is the championship game of American football league in US. it is created as a part of merger between National foot ball league and American football league. it is the highest level of professional American football in USA and held during summer. Super bowl ads are the highly profile advertisements aired during the television broadcast of the foot ball league in USA.

these ads reaches more than 90 million viewers. as the cost of commercials are high, these TVCs will be spectacular and innovative. marketers and agencies usually takes tremendous effort for the ideation of these ads. the commercials played during the super bowl league are highly anticipated. the average cost of 30 sec ad played during super bowl 2011 was $2.5-2.8 million (approximate). lets enjoy some of the superbowl commercials which aired during this season

Love Hurts - 2011 Doritos Pepsi Max Superbowl Commercial Ad - Finalist