Innovative Bus Branding !!

We have already discussed about the ambient media promotions on the previous post. Bus branding is one among some promotions. bus branding can be do both ways, inside the bus or on the exterior body parts. In case of Interior branding, any ambient can be used as a medium. it can be on the handle, back of the seat. iron bars etc. we can go through some of these promotions.

FASTRACK STORES - LIKE BUNNIES WE MULTIPLY !!

To communicate the launch of the 100th Fastrack outlet in the country in Banaglore, . It has launched a digital and instore campaign – ‘Like bunnies we multiply’ for the 100th store launch. Creative work for this campaign is being done by Black Swan. At present Fastrack stores are present in 44 towns and cities in the country. The brand is targeting 280 stores in 108 cities and towns in the country during the next fiscal. Fastrack has plans to open around 500 outlets over the next 2-3 years.  Fastrack is targeting a CAGR of 50 per cent on its way to Rs 30 billion over the next five years from its current fiscal expected closure of Rs 6 billion.

courtesy - http://www.indiantelevision.com

"Produce News They Can't Ignore" - Campaign By CNN

Some news can  distract you from the crucially important events that occur right in front of your face. That's the idea behind this ad campaign by CNN. the campaign was created 2 years ago by Jeff Funk, who is an EMMY, PROMAX, ADDY award winning director based in New Orleans ( NOLA)

                                      Watch the Video

Pepper 2012 - Stark Communications chosen Ad Agency of year

With 3 Golds, 6 Silvers and 9 Bronzes, Stark Communications became Agency of the Year second time in a row during the sixth edition of Pepper Creative Awards 2012, the annual creative competition jointly held by The Advertising Club Cochin and Pepper Creative Awards Trust.

Agency of the Year Award was accorded on the basis of maximum points received across all categories of the competition. Following Stark, the runner up in this category was TCC Chennai with 2 Golds and 5 Silvers.

                           Mathrubhumi - Endosulfan (Maitri Advertising) - 2 Gold for Media TVC & TVC Single

                                                          V-Guard Fans (Maitri Advertising)  - TVC Finalist

                                                 

                                        Grihalakshmi (Maitri Advertising)  Media TVC - Bronze 

Malayala Manorama won the Advertiser of the Year Award. Other agencies that scored well at the awards include Nirvana Films with a Gold, 2 Silvers and 4 Bronzes and Maitri Advertising with 2 Golds, a Silver and 6 Bronzes. Chirpy Elephant, Chennai grabbed 2 Golds, 1 Silver and 3 Bronzes while Black Box took away 1 Gold, 2 Silvers and 4 Bronzes.

Mazhavil Manorama - Stark Communications

                                                                       Mazhavil Manorama - Stark Communications

Elated with the win, Arvind Ramalingam, Chief Creative Officer, TCC Chennai said, “This is the second year we are the runner up for the Agency of the Year Award and it is a great feeling for us at TCC. It’s the hard work of the team that has paid off. At a personal level, we would like to be the Agency of the Year next year and the efforts would be in that direction. We had a great show in the print category. The competition was really tough with many big and small agencies participating. But the work that has been awarded proves the authenticity of the judging process.”

The event known for its vibrancy and glamour quotient was inaugurated by AP Anil Kumar, Minister for Welfare of Scheduled Castes and Backward Classes and Tourism, Govt. of Kerala at Hotel Le Meridien on March 30, 2012.

Pepper 2012, the annual creative awards competition of the Club was open to agencies from all over South India and it received overwhelming response with more than 1020 entries from 96 agencies vying for the honours in 104 competition categories. The awards were presented at a glittering function that included various artists from Bollywood.

The entries were judged in Mumbai on March 17 and 18 by a four-member panel comprising Agnello Dias, Founder, Taproot; Prathap Suthan, Chief Creative Officer, iYogi and Founder, The Advisory; Priti Nair, Founder, Curry-Nation; and Raj Nair, RCD, Contract Advertising, Mumbai and South. The Jury Chairman of Pepper 2012 was Agnello Dias who is also member of Titanium and Integrated Lion Jury at Cannes Lions 2012 and British D&AD jury this year.

“Pepper is currently one of the most respected creative competitions in the Indian advertising industry. Our endeavour is to make the creative award competition of the Cochin Ad Club a globally benchmarked premium event,” said Sudeep Kumar, President, Ad Club Cochin.

Other members of the committee were Oommen Kurian, U S Kutty, R Madhava Menon , P K Natesh, V Rajeev Menon, K Venugopal, Sandeep Nayar, Lakshman Varma, Anil James, Raju Menon, G Sreenath, Reghu Ramachandran, and Chitra Prakash.

courtesy -  http://www.exchange4media.com

Har Ek Friend Zaroori Hota Hai !!

Airtel's Recent campaign "Har Friend Zaroor Hota Hai campaign gaining more popularity. The campaign began to hit the market during july 2011., the campaign began with a  TVC 'Har Ek Friend Zaroori Hota Hai'. the TVC heralds a new thought for the brand, and its first piece of communication created by indie agency Taproot.

the ad campaign is regarded as one of the most popular and successful Indian ad campaign of 2011.

On the new campaign, the Airtel spokesperson said, 

"Released on the back of our country wide launch of 3G services and communication supporting that, the new campaign targets the youth with an evergreen theme of Friendship and its relevance. Friends remain a critical part of everyone's lives and more so for the youth. At their age, friends are actually family. And our new brand campaign captures this evolving trend among today’s youth in a fresh young ad with a powerful youth anthem - 'Har Ek Friend Zaroori Hota Hai'. 

"Nearly 200 million Indians are between 15-25 years of age, and it is this segment of the population indeed, that is leading today’s India and will pave way for its future. Among other things, the youth are also the early adaptors of technology and use a range of high-end devices. They are the ones who, we believe, will be at the forefront of the data revolution in the country. Be it through Facebook posts,exchanging messages on BlackBerry and iPhone, video chatting with Skype or using facetime on their iPads - thanks to technology, staying in touch with friends could not have been simpler," added the spokesperson.

Talking about the communication task given by Airtel, Agnello Dias, co-founder and chief creative officer, Taproot, said, "It was to create an idea that retained the core of the Airtel brand and struck a chord across age groups even while the execution resonated with the youth."

Campaign Extention

following the success of the brand campaign,tairtel  further extended this brand idea with the launch of an all new online viral campaign at its YouTube channel.

 these seven videos are inspired by interesting ‘friend types’ or tags created by the online audience on Facebook (www.facebook.com/AirtelIndia) during an outreach program initiated by Airtel earlier. Over coming weeks, the company will periodically release a total of 20 of these videos on the web and use the concept of ‘Gamification’ to excite viewers to unlock, access and share them.

These new videos will follow the increasingly popular global trend of ‘Gamification’ to encourage viewers to spread the word on these evocative videos that bring alive ways in which friends touch different aspect of our lives”. The original HFZ soundtrack is now also available in more fun and fresh through new interpretations in laavni, bhangra, hip-hop, folk etc.

As part of this ‘Gamification’ led initiative by Airtel, everyone keen on watching these videos will need to visit www.youtube.com/airtel and will then be provided interesting cues, by responding correctly to which, they will be able to ‘unlock’ video levels and gradually move ahead watch all videos. tagging others and sharing these videos on social networks like Facebook, Twitter and Google+ will allow viewers to gather points on the leaderboard. And then finally you can upload your own friend type video in order to win a Nokia Lumia 800 and a trip to Ibiza, Spain to party with your friends as the grand prize.

 Links of other TVCs

Kanjoos Friend - click the link below

 http://www.youtube.com/watch?v=g5moP8cgLrk

Life Saver Friend - click the link below

 http://www.youtube.com/watch?v=HQBz4a6SMfc

 F1 Friend - click the link below

 http://www.youtube.com/watch?v=yg5CwHC4Ndk

Out of Home Promotions

OOH or the out of home advertising is the new term used for outdoor promotions. Ooh includes small and big bill boards, ambient promotions, promotions inside malls and inside the outlets. it also includes Bus branding, bus stop branding, toilet branding, floor branding, and any tipe of activities outside home.



                                                                     Billboards

 

                                        

                               

      

Law & Order   

coca cola

  

                             

  

  Aircel Billboards saved Life

Indian mobile operator AIRCEL hung up on a street in Mumbai (Bombay) advertising with inflatable boat. This has been put to real use during the floods and helped in creating a very positive buzz around the brand. The slogan reads "In case of Emergency cut rope."

                                               Aircel erected a bill board with an inflatable boat

with the message  "In case of Emergency cut rope"

                                                  The life boat has been put to use during flood

                                                     

                                       

                                                                                

Escalator and elevator Branding

 

                                                                 Toilet Branding

Bus Inside Branding

Vehicle Branding

Bus Stop Branding

 

     

March 22nd - World Water Day

Today March 22nd, The world water Day declared by UN general assembly. UN and its member nations are implementing concrete activities regarding the world's water resources. various agencies of UN involved in the water issues take the lead in promoting and coordinating the activities for world water day. along with various , UN agencies also initiate various communication activities and campaigns. various ad campaigns are also initiated by NGOs and other corporates.





               print ad  initiated by Vanarai foundation conceptualized by by Mccann erickson India


During 2005, Saatchi and Saatchi , Sydney conceptualized a communication in ambient media with a
drinking mug as the platform. they created a waste bin in the shape of a mug which communicated various
messages to create an awareness related to water pollution.

ambient ad by saatchi, sydney

Donation Box by RBC Canada - 'your donation creates more clean water'

World Water Day - Guerilla campaigning stickers placed in the restrooms of restaurants, bars and movie theaters during world water day during 2006

World Water Day by Mathrubhumi ( Malayalam Natioonal Daily )