Mathrubhumi launched the promotion for their year book 2011 plus with a different concept.
Mathrubhumi yearbooks are avilable in both English and Malayalam. they have conceptualized two different communication roots for english and malayalam. malayalam ads have been launched with the tagline - Any thing you wish to know !. the idea was conceptualized by Maitri Advertising, Kochi. the communication is conceptualized with a visual treatment where both sides of the pages of a book connected with two different visuals indicating those related areas (like sports, and politics). in the first concept the stem of a plant on the right page is connected with the wire of a telephone on theleft page. the left page indicates Revolution in telecommunication and the other indicate green revolution.
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