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Murugappa unveils new brand identity

With the fourth generation members of the family coming into business, the well-diversified $3 billion Murugappa Group has gone in for an image make-over.

As a part of this exercise, it has unveiled a new brand identity with the launch of a refurbished logo. The new logo, the Murugappa group peacock, is in a vibrant red, reflecting the strength and energy that the group radiates. Also, it seeks to reiterate the group's time-tested faith in its core values.

In a way, the new brand identity sends out a sense of keenness on the part of the new bosses to stay contemporary even while keeping its traditional values in tact. The need to refresh the brand also stems from a desire to communicate to the world at large its identity even as the group keeps spreading its wings within and outside the country.

Unveiling the new logo here on Wednesday, A. Vellayan, Murugappa Group Executive Chairman, said “This contemporary rendition of the Murugappa peacock is a sign of the group's global outlook and the dynamic targets we have set out to reach. Red as a colour embodied vigour, power, passion, drive, energy and is renowned for its excellent visibility.”

He went on to add that “the clear lines and the unique lower case style in which ‘murugappa' is written help connect with audiences through simplicity and elegance.” To a question, he said, the new logo symbolised “energy with pride.”

The group, he said, would spend around Rs.10 crore on a national brand campaign. He said the group had drawn up an ambitious plan to scale $7.7 billion by 2013-14. He was confident that individual businesses of the group would achieve a compounded annual growth rate of 24 per cent each.

“The cost of the brand campaign is miniscule. The campaign has, however, wider implications,” he said. The objective was to make the brand lot more visible,” Mr. Vellayan added. He also underscored the collective urge within the group to pursue bigger goals. He said that the new brand campaign was built around the theme “energy unbound”. It was in sync with the group's growth ambitions, he added.

The Hindu  sept -8th

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Beware of IIPM..!

New set of guidelines for the educational sector

The Advertising Standards Council of India (ASCI), the apex self-regulatory body for advertising content of the Indian advertising industry, has proposed a new set of guidelines for the educational sector.

The new guidelines will apply to ads of all educational institutions, coaching classes and educational programmes. The draft of the guidelines has been put up for review, feedback and suggestions on ASCI's official website — www.ascionline.org.

The Council has called its members, educationists, institutions and the general public, to send in their suggestions and feedback on the proposed guidelines by September 6 to The Secretary General of ASCI. According to Prof. Dhananjay Keskar, ASCI's Chairman and Director, IBS Pune, who also heads the committee for drafting the guidelines, ASCI has been receiving several intra-industry complaints against claims being made in ads of various educational institutions and many students and parents too have complained against claims made in advertisements by educational institutions.

Guidelines

The proposed guidelines prohibit institutions and programmes from claiming recognition, authorisation, accreditation, or affiliations without having proper evidence. The guidelines also require that the name and place of the Affiliated Institution, which provides degrees and diplomas on behalf of the Advertiser who may not be accredited by a mandatory authority, is also prominently displayed in the ad.

Under the guidelines, educational institutions will not be able to promise jobs, admissions, job promotions, salary increase, and so on without substantiating such claims and also assuming full responsibility in the same advertisement. It discourages institutions from claiming success in placements, student compensations, admission to renowned institutes, marks and rankings, and topper student testimonials unless every such claim is substantiated with evidence.
After September 6, and based on the feedback received from the public and concerned stakeholders, the ASCI Committee will finalise the guidelines and put it up for the ASCI Board's approval. Once the Board approves the final draft, the guidelines will become a part of the ASCI's Code for Self Regulation in Advertising.
source - Hindu Business Line

CFL campaign in Kerala enters final lap

The Kerala State Electricity Board (KSEB) has entered the final stages of a ‘CFL (compact fluorescent lamp) campaign' aiming to distribute 1.5 crore energy-efficient CFL bulbs in the State in place of incandescent bulbs.

This is part of ‘Bachat Lamp Yojna' (BLY), the larger countrywide project and reputedly among world's largest such, approved under Clean Development Mechanism (CDM).

The KSEB has already distributed 1.23 crore CFL bulbs, having covered the southern districts, says Mr Damodaran Namboodiri K. S., Chief Engineer, Corporate Planning.

Being implemented by the Energy Management Centre-Kerala (EMC), an autonomous centre under the Department of Power, the campaign is currently going live in the northern districts.

It is expected to close by Tuesday, Mr Namboodiri told Business Line here. Kerala is the first State to embrace the BLY idea and go the whole hog implementing it.

Demand reduction

According to Mr K. M. Dharesan Unnithan, Director, EMC, about 25 million light points in the State used to feature incandescent bulb connections.

By providing 1.5 crore CFLs, the technically possible reduction in demand has been estimated at nearly 690 MW. Effective reduction could be around 250 to 300 MW, giving allowance for the stock of CFL bulbs already in use.

The switchover to CFL bulbs in the State should enable the reduction in carbon dioxide emissions of an estimated 30 lakh tonnes, Mr Unnithan said.

Lagging at times

On completion, the campaign effort would be audited and validated by the competent authority for deciding on the eligibility for issue of carbon credits.

According to Mr Namboodiri, the campaign has at times, lagged because of the ignorance of consumers in the rural areas of the State.

“It takes some time before they can fully comprehend the benefits flowing from the switch-over to energy-efficient CFL bulbs,” he said.

The BLY envisages the replacement of an estimated 400 million incandescent light bulbs countrywide. CFL bulbs are made available at a subsidised price of Rs 15 each (against actual cost of around Rs 100).

This is expected to lead to prevention of at least 40 million tonnes of carbon from being spewed into the atmosphere annually.

The Bureau of Energy Efficiency (BEE) is facilitating the implementation of the programme through respective electricity distribution companies (Discoms) in the State, with assistance from CFL suppliers.

The KSEB has estimated that electricity demand that peaked to 54.9 MU before the introduction of CFL, has come down to 49 MU after its introduction. Total number of domestic consumers in the State as on August 31, 2009, was 75 lakh.

source-The Hindu Business Line

Sanjay lalbhai on poor education system in the country

                                                        click on the image to enlarge 


( The Hindu Business Line / 19th july 2010)

South Central Railway floats tender for ad rights to 83 stations

The South Central Railway has proposed to call bids for display of advertisement through hoardings and glow sign boards at 83 railway stations for a period of three years. The tender has been divided into 83 packages, one corresponding to each station.

Advertisement

The total space allotted for advertisement is about 45,650 sq. ft, where each station has about 500 sq. ft of space allotted to advertising through hoardings and about 50 sq. ft allotted to glow sign boards.

The glow signs will be installed within the covered areas of the platform, whereas the unsheltered areas on the platform and the circulating areas shall be used for the hoardings.

The Secunderabad division of South Central Railway also has a provision to extend the three year contract period for additional two years. Also, the ad space can be subjected to exploration to optimise available display opportunity utilisation by the authorities.

The participating agencies will have to pay an earnest money deposit (EMD) of Rs 2,000 and the minimum reserve fee is Rs 28,600 for all the stations except Udgir. For Udgir, (Maharashtra) station, the EMD is Rs 2,400 and the reserve price is Rs 35,000.

The agencies will also be required to show a solvency certificate, which is Rs 29,000 for Udgir and Rs 24,000 for all the other stations.

The license fee is applicable for the first year. In the second and third years of the contract, the license fee will have an escalation of 10 per cent over the previous year's amount.

The last date for submission of tender documents, priced at Rs 1,124 for each station, is July 23 (3 pm). The tender will be opened on the same date after 3:30 pm. 

afaqs!

Broadcast Audience Research Council

Leading industry associations of the advertising sector have announced formation of a joint industry body under the nomenclature of Broadcast Audience Research Council (BARC), to oversee and control the TV audience measurement system in India.
The council will be a not-for-profit body registered as a section 25 company with a nominal share capital contributed equally by: Indian Society of Advertisers (ISA), Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI). The company will have only three members, which are the leading advertising sector associations, representing the three interest groups — advertisers, media owners and advertising agencies.


(Hindu,Business Line, July 10, 2010)

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(business line 6th july 2010)