Jayalakshmi Silks moved to Lowe Lintas

The Kochi-based readymade textile retailer Jayalakshmi Silks, has assigned its creative duties  to Lowe Lintas India and  media duties to Lintas Media Group. Prior to this development, the account was handled by Kerala-based local agencies. While Media Expressions was the incumbent on the media duties, the creative was handled by Team One. The Kerala  retailer giant plans to spend Rs 20-25 crore annually on its advertising, primarily led by television, on Kerala-based TV channels.


(courtesy - afaqs.com)