Sanjay lalbhai on poor education system in the country

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( The Hindu Business Line / 19th july 2010)

South Central Railway floats tender for ad rights to 83 stations

The South Central Railway has proposed to call bids for display of advertisement through hoardings and glow sign boards at 83 railway stations for a period of three years. The tender has been divided into 83 packages, one corresponding to each station.

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The total space allotted for advertisement is about 45,650 sq. ft, where each station has about 500 sq. ft of space allotted to advertising through hoardings and about 50 sq. ft allotted to glow sign boards.

The glow signs will be installed within the covered areas of the platform, whereas the unsheltered areas on the platform and the circulating areas shall be used for the hoardings.

The Secunderabad division of South Central Railway also has a provision to extend the three year contract period for additional two years. Also, the ad space can be subjected to exploration to optimise available display opportunity utilisation by the authorities.

The participating agencies will have to pay an earnest money deposit (EMD) of Rs 2,000 and the minimum reserve fee is Rs 28,600 for all the stations except Udgir. For Udgir, (Maharashtra) station, the EMD is Rs 2,400 and the reserve price is Rs 35,000.

The agencies will also be required to show a solvency certificate, which is Rs 29,000 for Udgir and Rs 24,000 for all the other stations.

The license fee is applicable for the first year. In the second and third years of the contract, the license fee will have an escalation of 10 per cent over the previous year's amount.

The last date for submission of tender documents, priced at Rs 1,124 for each station, is July 23 (3 pm). The tender will be opened on the same date after 3:30 pm. 

afaqs!

Broadcast Audience Research Council

Leading industry associations of the advertising sector have announced formation of a joint industry body under the nomenclature of Broadcast Audience Research Council (BARC), to oversee and control the TV audience measurement system in India.
The council will be a not-for-profit body registered as a section 25 company with a nominal share capital contributed equally by: Indian Society of Advertisers (ISA), Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI). The company will have only three members, which are the leading advertising sector associations, representing the three interest groups — advertisers, media owners and advertising agencies.


(Hindu,Business Line, July 10, 2010)

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