Mathrubhumi owned private fm channel Club FM launched it's new campaign which promotes it's programmes and RJs with the spoof of some of the famous advertising campaigns and taglines which are popular to malayalies. club fm is the first fm in kerala to launch programme Branding in a funny way. the campaign have been conceptualized by Maitri Advertising works, Kochi . the bill boards carrying the new campaign are put up at the locations of Kochi and Trissur. OOH operations are carries by Point of View - the ooh division of Maitri.
In the campaigns the RJs of club fm appered as the models for promoting their programs. the programmes of club fm like Good Morning, Kalakkan Recharge, Meals Ready, Ladies Neram, Love Bytes, Kabadi Kabadi etc are promoted with their RJs by spoofing famous ads of Kalyan, Original Choice, Kerala Volley League, Nike etc. of that major attraction is the spoof of controversial campaign of Original Choice starred by Mohanlal.
RJ Appuni promoting meals ready by
imitating Mohanlal's Original choice campaign
RJ Smriti Imitating Mammooty's Kerala volley league campaign
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