Asian Paints aggressively tapping kerala market with recent television commercial featuring ‘Pulluvan pattu’ - a ritualistic art form in kerala, conceptualized by Ogilvy & Mather.
While other national brands restricting their budget to just Sound dubbing, Asian paints constantly bringing the regional and cultural essence of Kerala through their TVCs. Asian Paints aired their TVC featured the poem of famous Malayalam poet Kunjan Nambiar .Second series was featuring Kerala boat race. The new TVC also communicates about 'Saundarya samraksha' a free Information catalog with the purchase of the product.
TVC also communicates about 'Saundarya samraksha'
a free Information catalog with the purchase of the product
Kerala has emerged as top market for exterior emulsion paints. The market leader Asian paints estimates around 400cr from the state alone. also the state contribute to about 8-10%. In Kerala, decorate paint market alone is about 850 crore and growing at 40%. As Kerala is a region having heavy rainfall, emulsion paints acts as fungus resistant thus it leads to the heavy demand for exterior emulsion paint in the state and the
Segment is more competitive. The acceptance of Kerala market is very high and money coming from Middle East, all leads to huge spending power.Nerolac has also launched a Malayalam TVC recently with Madhu Balakrishnan, popular singer from south.
watch the asian paints tvc
These ads are a delight , and those folk songs give one so much delight. I raise a toast to the copywriter . :)
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