Axis Bank - Badhti ka naam zindagi...

The life is all about progressing from one milestone to another. What we achieved today is what we dreamt
yesterday. Thus life is a never ending journey. Success is not simply an achievement. It is an attitude that encourages to set new goals and keep moving forward. The idea is reinforced by Axis bank with it's
revealing  new  identity and positioning - Badhti ka naam Sindagi. The TVC created by Lowe Lintas, which shows the different stages of a man's life beginning from his first job, to his first cheque , love, marriage and other important milestones in life. we can here the director's voice to plot every steps (as if were a film).

Lost in Bangalore - A True Story from Mathrubhumi

Mathubhumi launched an innovative viral campaign, a docu- drama - Lost In Bangalore.

It emphasizes the power of a real newspaper by depicting a true incident which happened in Bangalore during March 2009

 Lost in Bangalore

 Mr C.S Govindapillai,a 78 year old retired Munsiff who had gone to Bangalore to attend his youngest sons housewarming ceremony, stepped out to buy some medicines and got lost in an incredible twist of events. It traces his traumatic experiences and in the end reveals his almost miraculous escape from being never found again in a city as huge as Bangalore.

The docu-drama was shot for Mathrubhumi by Ashique Abu and crew in actual locations and took almost 6 days to complete.Scripted by Venugopal.R.Nair-Creative Director,Maitri advertising works the camera was wielded by Shyju Khalid and background score set by Bijibal.

The video was promoted through various social mediums like Yuvog.com, you tube, Face book etc. The video was uploaded on 11^th November 2011. The   film created tremendous results in social media. It resulted more than 1500  video sharing in face book within  3 days of it’s upload.  Film also got great response in YouTube. 960 viewers watched movie within three days in YouTube .
This video has found its way into a large number of malayalee hearts ( with even more than 2000 shares in face book). It also found its way into facebook pages of “kerala lifestyle” which has got tens of thousands of followers and also “”first post” a video site promoted by tv 18.

                                                     Scenes from Lost in Bangalore

                                      
                                

 

                           

Maruti Suzuki Service Station - Rajastan TVC

Brand: Maruti Suzuki (Service Station)

Agency: Capital Advertising

Maruti Suzuki Service Station

Agency: Capital Advertising
Creative Team: Parshu Narayanan & Aniruddha Wattal
Vice President: Supriya Pradhan
Group Account Manager: Simon Kunjappy

Production House - code red films

New Possibilities in Out of Home Advertising - 3D Projection Mapping

 3D mapping is any method of mapping three-dimensional points to a two-dimensional plane Using the 3D projection mapping technique video artists are able to project images, video and motion graphics onto buildings and other 3D objects to make it look as if the objects are moving, morphing, and changing structure. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images on objects. As you watch these videos, notice how much buzz is created as people record and take photos of the event via their mobile phone.

Hyundai – New Thinking New possibilities

                                     

The 3D Projection Mapping installation was created to demonstrate Hyundai’s new positioning… New Thinking. New Possibilities… launching in conjunction with the new Hyundai Accent. Love the way the car has been integrated into the installation…Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. 

Toyota Arius Hybrid - London

Here’s another great 3D projection mapping campaign. an extra ordinary projection mapping campaign for

an extra ordinary car. Toyota Auris hybrid 




Adidas -France 3D Projection Mapping 

Samsung - 3D Projection Mapping

Best Super Bowl Commercial 2012 Audi Vampire Party

Super Bowl 2012 Pepsi Commercial

Budweiser - Super Bowl 2012 Commercial - Prohibition

Dannon Oikos Greek Yogurt Super Bowl 2012 Commercial - "The Tease"

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

Doritos® - Dog Park -- Crash the Super Bowl 2012 Finalist

Flash Fans: 2012 Budweiser Official Big Game Commercial

A Fairy Tale Recreated by Ad People

Play Station ad on Sleeping Beauty (2008)

                                                                  K-fee print ad

Sleeping Beauty and Mahabali for Mathrubhumi

Jayalakshmi Silks moved to Lowe Lintas

The Kochi-based readymade textile retailer Jayalakshmi Silks, has assigned its creative duties  to Lowe Lintas India and  media duties to Lintas Media Group. Prior to this development, the account was handled by Kerala-based local agencies. While Media Expressions was the incumbent on the media duties, the creative was handled by Team One. The Kerala  retailer giant plans to spend Rs 20-25 crore annually on its advertising, primarily led by television, on Kerala-based TV channels.


(courtesy - afaqs.com) 

A Day in the Life of Kerala !

 On 1st Feb, a morning news paper in Kerala was delivered by Elephants, Kalaripayattu warriors, boatmen etc , instead of newspaper boys across the state. It was the day world's largest English Daily was launched  in 10 cities of Kerala. The publication's Kerala edition is printed in 10 different locations across Kerala : Thiruvananthapuram, Kollam, Allapuzha, Kottayam, Ernakulam, Thrissur, Palakkad, Malappuram, Kozhikode and Kannur.

The launch campaign was worked out by JWT lead by Senthil Kumar ( National Creative Director, JWT )which includes print, radio, outdoor, digital and on-ground activities.

                                                                     Print ads during the launch of TOI in Kerala

On the day of launch, the delivery of the news paper was handled by elephants, boatmen, fishermen etc.   at 6 am, 300 newspapers were handed over per elephant and boatman in bundles of 50 each, which were hung on back of the elephant and then the elephant guided by its mahout moved to the nearest residential areas to deliver the TOI newspapers, house to house. 

                                                                 Avial Song - Suprabadhakali during Times launch

                                       Elephants delivering TOI door to door on the first day of the publication's launch

                                             
                             
   

Strategic Alliance with Mathrubhumi


As a part of their entry in Kerala, Times joined hands with Kerala's most trusted newspaper Mathrubhumi to deliver a unique experience to highly literate readers. Two news paper are printed and
distributed together across kerala at a competitive combined price. the subscriber can be able to save
around Rs. 50/- monthly.  also both newspapers are working together to introduce attractive packages for
advertisers. the alliance has been communicated with the tagline "Yathatha Sauhrudathinte Shakthi". (The Power of Real Friendship).as Mathubhumi's tag line - Yathartha Pathrathinte shakthi ( The Power of  Real News Paper) has been familiar to public.  TOI -Mathrubhumi alliance has been communicated through print ads, graphic tvcs, out-of home communications like Bill board, small boards etc. Creative duties are handled Kochi based Maitri Advertising works.