Super Bowl Advertising

pepsi max - super bowl 2011 commercial

Super bowl is the championship game of American football league in US. it is created as a part of merger between National foot ball league and American football league. it is the highest level of professional American football in USA and held during summer. Super bowl ads are the highly profile advertisements aired during the television broadcast of the foot ball league in USA.

these ads reaches more than 90 million viewers. as the cost of commercials are high, these TVCs will be spectacular and innovative. marketers and agencies usually takes tremendous effort for the ideation of these ads. the commercials played during the super bowl league are highly anticipated. the average cost of 30 sec ad played during super bowl 2011 was $2.5-2.8 million (approximate). lets enjoy some of the superbowl commercials which aired during this season

Love Hurts - 2011 Doritos Pepsi Max Superbowl Commercial Ad - Finalist

Justin Bieber & Ozzy Osbourne Best Buy Super Bowl Commercial (2011) (HD)

Super Bowl Commercials 2011 in HD

Bridgestone Tires Reply All Email Superbowl 2011 Commercial Very Funny

Jack in the Box - I Love America - 2011 Super Bowl Commercial Ad

Monster.com Fiddling Beaver Official Super Bowl Ad

DORITOS® - Pug Attack -- Crash the Super Bowl 2011 Finalist

Careerbuilder 2011 Super Bowl Ad "Parking Lot"

Volkswagen Commercial: The Force

Volkswagen Commercial: Black Beetle

KP Namboodiri's Group into Hospitality Business

Guruvayoor now has a new abode of hospitality. the hospitality venture of the renowned business group K.P. Namboodri’s, Hotel Devaragam opened on February 2011. Located conveniently close to Guruvayoor temple, Hotel Devaragam offers all the modern comforts of a star hotel in a traditional way. Be it the well-equipped rooms, the fine dining restaurant or the comfortable banquet hall, Hotel Devaragam offers blissful hospitality in the holy town of Guruvayoor. Designed to be an abode of comfort, calm and peace, every aspect of hospitality here is a feature of excellence.

Hotel Devaragam captures the divine mood of the holy town with its serene ambience. The guest rooms & suites here are among the most spacious in the town and are fitted out to the highest specifications. It offers the guests 37 staying options to choose from including suites, superior, deluxe and standard rooms. All rooms are air-conditioned with individual controls, television, 24 hour room service, internet, laundry and more.

Sapthaswaram, the 24-hour thematic restaurant at Hotel Devaragam will serve traditional food which is meant to delight the taste buds. Be it the buffets, Sadhyas or ala carte, the chefs here can cook up a culinary magic that’s sure to satisfy any palette and heart.

Sapthaswaram promotion (teaser)

Hotel Devaragam also features an elegant and comfortable banquet hall, Varnam. With a 350 pax-sitting and 190 pax-dining arrangements, it is an excellent choice for wedding, reception and other family functions.

for more information click - http://devaragam.in/

New campaign for Club FM

Mathrubhumi owned private fm channel Club FM launched it's new campaign which promotes it's programmes and RJs with the spoof of some of the famous advertising campaigns and taglines which are popular to malayalies. club fm is the first fm in kerala to launch programme Branding in a funny way. the campaign have been conceptualized by Maitri Advertising works, Kochi . the bill boards carrying the new campaign are put up at the locations of Kochi and Trissur. OOH operations are carries by Point of View - the ooh division of Maitri.

Club fm is the first fm in kerala to launch

program Branding in a funny way.

In the campaigns the RJs of club fm appered as the models for promoting their programs. the programmes of club fm like Good Morning, Kalakkan Recharge, Meals Ready, Ladies Neram, Love Bytes, Kabadi Kabadi etc are promoted with their RJs by spoofing famous ads of Kalyan, Original Choice, Kerala Volley League, Nike etc. of that major attraction is the spoof of controversial campaign of Original Choice starred by Mohanlal.

RJ Appuni promoting meals ready by

imitating Mohanlal's Original choice campaign

RJ Smriti Imitating Mammooty's Kerala volley league campaign

Our roads are filled with idiots..!

Ceat is looking to increase their market share in Bike tyre segment , have launched a new campaign - Our Roads are filled with idiots. The major objective of the campaign is to promote the usp of the product - the superior grip in their tyres. the superior grip gives better break control for the rider. the brief was to establish the brand in the bike tyre segment. and the 'idiot' concept launched. it says that the roads are filled with idiots who ignores the road traffic laws, which can leads to accidents.

The idea communicates that - CEAT tyres are the best tyres to navigate the disorder on the Indian roads because of it's superior grip.

They launched campaign with

• TVCs
• Print Ads
• Digital
• Ooh etc

The TVCs are aired with three different stories.

Please click to watch the above TVC - http://www.youtube.com/watch?v=JQ3FuwJyC9E

Please click to watch the above TVC http://www.youtube.com/watch?v=Li0AzJUnFFs

apart from these promotions, the company also undertakes an initiative to create awareness about road safety. they launched a website called

www.beidiotsafe.com. the website showcase the contents of bad driving and also the videos and photographs of bad driving etc. website every day updates latest messages regarding road safety

and also there is a contest where the contestants can spot the traffic violation in the uploaded videos and win prizes.

CEAT is the dominant player in the truck & bus and Passenger tyre market with the market share of 14% and 17% respectively. now they are aggressivly tapping the two wheeler segment. the tyre Industry in India witnesses a CAGR (Compound Annual Growth Rate) of 8.3% mainly due to the growth of domestic auto Industry. The Industry has high entry barrier because of the capital intensive nature. it's raw materials like rubber and crude oil accounts more than 70% of it's operational costs. thus the raw materials to sales ratio in the industry is more than 60%.

Stark won the Pepper Award 2011

(Kochi, 2/4/11)

Stark communications won the Pepper Award 2011, jointly organized by Advertising Club Cochin and Pepper Creative award trust. There were 55 agencies participated with 655 entries under 91 Categories. In common category, Stark won three gold, two silver and four bronze and also are finalist in two entries . Stark also won bronze in the Kerala specific category

Nirvana films won a gold, three silver and one bronze in the common category and are finalists in four entries in the common category. Other agencies who won gold are TCC ( 2 ), Fresh lime, Finger Prints and Ad India.

Maitri Advertising won a silver and a bronze in common category for Matrubhumi. In Kerala specific, Maitri won a bronze in print category for Mathrubhumi Arogyamasika and also are the finalist in Kerala media Outdoor for Club fm.

In Radio FM category, Radio Mango won two silver in common category and a silver and two bronze in Kerala specific category. Club fm won a silver and a bronze. The Advertiser of the year was shared by Karnataka tourism and Classic polo.

Few creative works which won award during Pepper 2011 are below

MM Tv - turrinoid

Manoramaonline.com -Stark Communications

Mathrubhumi Arokyamasika - Maitri Advertising

Radio Mango 91.9 -Stark Communications

Malayala Manorama -Stark Communications

Karnataka tourism -Stark Communications

Club fm 94.3 ( cinimax branding ) - ambient media

- Maitri advertising works

TVCs

TVC of Indian Railway Ad - Nirvana Films for O&M

DLF IPL 3 - SET MAX - Think Pot for JWT

Jos Alukkas - Think pot films for Mudra