Leading industry associations of the advertising sector have announced formation of a joint industry body under the nomenclature of Broadcast Audience Research Council (BARC), to oversee and control the TV audience measurement system in India.
The council will be a not-for-profit body registered as a section 25 company with a nominal share capital contributed equally by: Indian Society of Advertisers (ISA), Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI). The company will have only three members, which are the leading advertising sector associations, representing the three interest groups — advertisers, media owners and advertising agencies.
(Hindu,Business Line, July 10, 2010)
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