New Possibilities in Out of Home Advertising - 3D Projection Mapping

 3D mapping is any method of mapping three-dimensional points to a two-dimensional plane Using the 3D projection mapping technique video artists are able to project images, video and motion graphics onto buildings and other 3D objects to make it look as if the objects are moving, morphing, and changing structure. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images on objects. As you watch these videos, notice how much buzz is created as people record and take photos of the event via their mobile phone.

Hyundai – New Thinking New possibilities

                                     

The 3D Projection Mapping installation was created to demonstrate Hyundai’s new positioning… New Thinking. New Possibilities… launching in conjunction with the new Hyundai Accent. Love the way the car has been integrated into the installation…Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. 

Toyota Arius Hybrid - London

Here’s another great 3D projection mapping campaign. an extra ordinary projection mapping campaign for

an extra ordinary car. Toyota Auris hybrid 




Adidas -France 3D Projection Mapping 

Samsung - 3D Projection Mapping