Monday, February 27, 2012

Axis Bank - Badhti ka naam zindagi...



The life is all about progressing from one milestone to another. What we achieved today is what we dreamt
yesterday. Thus life is a never ending journey. Success is not simply an achievement. It is an attitude that encourages to set new goals and keep moving forward. The idea is reinforced by Axis bank with it's
revealing  new  identity and positioning - Badhti ka naam Sindagi. The TVC created by Lowe Lintas, which shows the different stages of a man's life beginning from his first job, to his first cheque , love, marriage and other important milestones in life. we can here the director's voice to plot every steps (as if were a film).




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